Okay here’s another company on our radar. Moz.com. What many people don’t know about this company is that it was actually started by Rand Fishkin…and his mother!
Yup, that’s right. This SEO blog/resource site has long-been an established name in the internet marketing world. To think that it started out with humble roots is definitely amazing.
It used to be called SEOmoz, but since then has now shortened its name to be more of a “brand.” I also think that they are trying to stay away from over-optimizing their site title. To find out more about the company or their many resources, be sure to visit moz.com and see what all of the fuss is about.
What Does Moz Do?
Well, to be quite honest with you here, they do a TON! They serve mainly as a blog where a lot of search engine optimization enthusiasts gather around every Friday for what’s known as “Whiteboard Friday.”
During these video blog posts, Rand gets in front of the camera (with a great mustache these days) and tells people how to increase their overall website experience to decrease bounce rate and get more conversions.
While that might not seem like important information to you, many SEO professionals look at what Rand says and take massive action immediately. I’ve actually learned a lot from these video blogs and if you ever are interested in learning more about optimization of your websites, I highly recommend it.
Besides the blog posts, Moz has a lot of tools that internet marketing professionals rely on. Open site explorer proves to be one of the top resources in the industry right now and there’s good reason for it.
It lets people look at the authority of a domain in its entirety and single pages’ authority within that domain. That’s actually pretty cool for webmasters.
How would you like to see if your optimization efforts are increasing your website authority? Well, all you have to do is install their plugin and you’ll be able to monitor that very thing.
They also have Moz Local where a person can make sure that all of the citations on various local listings are accurate. Apparently, this is extremely important if you are into local marketing. Also, if you have a local business that needs a listing on the maps in the search engines, this is the tool to get. It’s relatively affordable as well!
Basically, if you want to know anything about marketing online, go to Moz. A lot of people have already and many more people will in the future. They continually push out great information and don’t promote any “blackhat” methods that Google doesn’t like.
Here’s a great video on general homepage development.